I am very pleased with the results and have lots of plans for the site. Its Alexa rank is now 994,840 and climbing quite dramatically. But it is important not to get carried away with one ranking or another, as happy as I am about making it to the top One Million already what does it really mean?
What is even more important is how it ranks in terms of the keywords we are targetting - can it be found by our customers when they are looking to buy something? Is it linked to by many other sites? Do people buy from it or just browse and leave? How long do people stay on the site or do they just "bounce off"? Do customers come back? Does our site provide some real value to customers? Do the customers recognise that value? Can it be easily found in organic searches? Does it achieve our business goals such as making a profit? Does it generate leads for backend sales and profits? And much much more.
A much longer post is brewing on this topic but meanwhile here are a few great articles I came across recently on the topics of Search Engine Optimisation, Keyword rankings and similar topics. Hope you find them useful.
- http://www.alexa.com/help
- http://blog.alexa.com/2009/04/why-does-my-alexa-rank-jump-around-the.html
- http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
- http://www.submitplus.com/trafficpro.htm
- http://www.orangesoda.com/search-engine-optimization-blog
- http://www.seoquake.com/articles/en/
- http://www.orangesoda.com/pay-per-click-blog/what-not-to-do-on-your-ppc-campaign/
- http://blog.orangesoda.com/no-secret-sauce-to-ppc
Until next time
Owen
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