Google AdWords information can be found all over the net and of course one of the main places is Google itself at http://www.google.com/adwords and at the AdWords support site.
Today I came across a couple of useful additional items to help out.
The first is a video from the Chief Economist at Google and it explains AdWords in plain terms: Introduction to Google AdWords Auction. There are lots more at the Google YouTube Business Channel.
Google also has a blog dedicated to AdWords: Google AdWords Blog and lots of online help. There are of course many books on the topic that you can get as well. Amazon certainly has plenty on offer: Amazon Books. One book I am reading myself is entitled "Winning Results with Google Adwords" by Andrew Goodman.
And for those of you with a theoretical bent, maybe it is just me, here is a research paper from Standford analyzing the auction mechanisms behind AdWords: Standford Research Paper. This paper is only for those with a mathematical inclination and not for the faint of heart!
It pays to be careful with something like AdWords until you really know what you are doing and then it is a fantastically powerful marketing tool.
Owen
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About Me
- Owen McNamara
- Principal Consultant and Business Owner with a background in Electronics Engineering, Software Engineering, Aerospace and Project Management in some of the World's largest corporations prior to settng up his own business in Project Management Consulting and Internet Business. He is also growing an online business. Owen completed his PhD in Electrical Engineering in the UK.
